Hey, and thanks for stopping by.
My mission is to build the gap and create a bridge between people in the music industry that CAN help with the artists that NEED help. I’m trying to make a difference from the inside. Having had 12+ years within the music industry, I thought, as my first blog, I would give you my 5 top tips to try and increase the success rate of your band.
Tip 1:Be active on social media.
Yep. It’s the 21st century and an active social media is of absolute paramount importance. ‘But it should be just about the music?’ I hear you cry, but really? it hasn’t been just about the music for a long time. Even when you think back to the days of Elvis or The Beatles, things not related to music (like image, branding or personality) have always been so crucially important in a band’s success. Your active social media profiles are your chance to show off your wicked personalities, your image, your music and it allows you to network with anyone from around the world. Also, remember that for every social media platform you’re not on, another band will be on, and they will be increasing their success rates because they are hungrier for it. If you want to be taken seriously, you’ll need to be across Facebook, Twitter and Instagram as an absolute minimum.
Tip 2: Ask for feedback
If you’re a working musician, the likelihood is that you’ll know of someone in the industry. Whether it’s someone at a local record label, a major streaming service, someone in management, the BBC or anywhere else, then you should reach out, build connections and ask for feedback on your tracks. Ok, there is the possibility that you won’t hear back, but don’t let that put you off. Network as much as you can and when you ask for feedback, ask the recipient of your email / message to be as blunt as possible. You won’t get any further by asking people for only positive critique.
Tip 3: Book support slots.
Before you’re selling out Wembley or getting lost backstage in Cleveland, you’ll need to consider a tour or two with a few bands to build up your profile. Consider a handful of shows with a band that have a similar sound to you (and that you get on well with as you’ll be seeing them a bit!).
‘How do I get support slots’?. Either go and see the band you like live, try and grab them after their show and say you’d love to organise a tour with them. Or, reach out to their management with an EPK of yours, explaining you’d love to support the band on even just one show. Be gracious if you don’t hear back. Don’t stop seeing them live. Bitterness doesn’t get you anywhere. A decent manager will also be able to get you some good support slots too.
Tip 4: Upload your music to BBC Introducing
Yeah, this was always going to be an obvious one for me having worked for BBC Introducing for 12+ years (and being a huge advocate for the brand). But honestly, I have seen bands grow in the most organic way via this platform. You just head to the BBC Introducing uploader online and submit your tracks. The tracks will go directly to the BBC Introducing show geographically nearest you and if the DJ likes it, they’ll play it. There’s a lot to be said for airtime on the radio. It looks great on your band’s CV and from their you instantly open up the gateway to being considered for some major UK festivals, airtime on national BBC stations (like BBC Radio One, 1xtra, BBC Radio Two and 6Music).
TIP 5: Practice your instrument and continue with your music lessons.
Spending time mastering your craft is what could make you stand out from other artists in your area making a similar sound. This tip does not exclude singers. If Beyonce still has time for her singing lessons, so do you. If getting music lessons outside of school, college, uni or work is financially unachievable, then maybe you could grab a weekly coffee with one of your friends who knows their theory and see if they could help you out with further understanding of your instrument. Also, loads of ‘bigger’ bands do online tutorials on their Instagram pages, so there’s always a way to learn. Remember that if you’re not going to spend the time on your instrument, don’t expect to improve. However good you are, lessons, knowledge of your craft will always be of key importance because it’s the grass root of your future! Unless you’re John Petrucci. He doesn’t need anymore lessons.